Industry
Beauty
Lifestyle
Product
Beauty
Lifestyle
Product
ServicePhotography
Retouching
Directing
Motion
Retouching
Directing
Motion
Project Overview
This spec shoot for Typology explores the brand’s identity and is grounded in creating a set of repeatable visual structures—across motion and stills—that reflect the brand’s emphasis on clarity, consistency, and restraint. The focus was building a library of composed, intentional frames, where lighting, texture, and negative space are carefully controlled to establish a recognizable visual language.
This spec shoot for Typology explores the brand’s identity and is grounded in creating a set of repeatable visual structures—across motion and stills—that reflect the brand’s emphasis on clarity, consistency, and restraint. The focus was building a library of composed, intentional frames, where lighting, texture, and negative space are carefully controlled to establish a recognizable visual language.
Director: Kayla Hoffman / Director of Photography: Lucas Dudley
recent work